Because time was limited, we decided to create a project roadmap to help us prioritize tasks and stay within our estimation. We did have to make some adjustments as we went along, but it served as an excellent reference point.

When we began the collaboration, the client provided a design concept created by another team. At the client’s request, our team conducted a brief user experience (UX) audit 
of several flows. Our findings suggested that enhancing usability and aligning more closely with UX best practices could significantly improve the existing design. Additionally, 
we noted that the overall aesthetics could be better integrated with the brand’s 
message and values.

We designed personas to gain a deeper understanding of our target audience (Arab users), incorporating findings from cultural and religious research. Our analysis included studying Arab communities on platforms like Facebook and Reddit, providing us with valuable insights to help us tailor the product effectively. We segmented potential users into three groups based on their varying approaches to physical activity, goals, and pain points.

After gathering data through a set of workshops held with the client, we developed the information architecture. Because the MVP contained an extensive number of features, this was a crucial initial step. Next, we created key user flows and mockups and tested their usability with a clickable prototype.

Since the initial design of the app did not meet the client's expectations in terms of usability and visual appeal, we proposed a new visual approach. Our concept aimed 
to convey the brand's message while emphasizing the app’s dynamism, modernity, and innovation, ensuring it appeared strong, technological, and active.

We added a physical activity tracking feature with a diagram on the main screen that fills 
with color when daily targets for steps and calories are met. Using data from Apple Health 
and Google Fit, the app awards points for each step and calorie, which can be converted into coins for purchases in the in-app shop.

We designed a simple and convenient flow for selecting and finding gym partners using 
a wide range of filters. Initially, we planned to allow access to gyms via QR code scanning. However, during implementation and testing, we encountered physical limitations. We developed several alternatives and ultimately our client chose to generate a pass card within the app, which users present at the gym entrance. Users can select a subscription plan and pay in just a few clicks. Once done, the pass card is activated in the menu, making check-ins seamless.

Not everyone is satisfied with just buying a gym membership. Personal trainers can solve motivation issues and make workouts more productive. Users can choose a fitness trainer based on location and specialization, and switch trainers if they find they’re 
not a good fit.

The client regularly initiates competitions focused on the number of steps taken or calories burned, motivating users from all over the world to be more active. In addition, organizations can create corporate challenges and engage in intercorporate competitions to encourage employees to be more active.

The client decided to launch an in-app shop to enrich the functionality of the app and generate additional revenue. This dedicated section 
of the app has all the attributes of an online shop, offering four categories of goods: apparel, services, equipment, and accessories. The section gives users easy access to products while offering vendors an additional sales platform that aligns with their target audience.

We designed and successfully launched an app that is now steadily growing. The app is receiving positive feedback from users and has become 
a partner in the Dubai:30x30 fitness challenge.