Project Summary
Client needs
KoinKoin is a African-focused digital assets exchange where fiat meets cryptocurrency. KoinKoin makes it easier to buy, sell and transfer digital assets across Africa, South East Asia, and Western Europe. The project’s goal was to design a new mobile app by leveraging the web version and the existing app. The main focus area revolved around enhancing the user experience while considering the limitations that were already in place.
Delivered
- UX Audit
- User Research
- Redesign
Design Process
We used three design stages for creating KoinKoin mobile app to ensure that the app meets the needs of the target audience and the market. The strategy phase outlines the goals and objectives of the app, the research phase studies the target audience and the market, and the design phase creates wireframes and prototypes to develop the user interface and user experience of the app. By going through these three stages, our team created an app that is both functional and user-friendly.
App Store
Once we’ve built the entire information architecture of the application we proceeded to the visual design. Working on visual solutions, we used a simple and modern font, Urbanist, which reflects clarity and simplicity that complements our concept of transparency in searching for a neighbor.
First Launch
The app enables users to become acquainted with its features without requiring them to sign up.
Dashboard
Dashboard allows to find the most important details: balance, buy / sell and exchange functions, connected wallets, history of transactions and portfolio structure.
Swap Crypto
One of the main functions of the application SWAP crypto can be reached both from the dashboard of the application and from a specific wallet.
Send / Receive crypto
Accepting or receiving cryptocurrency is made simple through the use of a QR code scanning mechanism, as well as a code-sharing function.
What we achieve
Alongside specific design KPIs, we evaluate the success of the created design using general metrics such as the number of new users and engagement rate.
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